Good design is about more than looking sharp. Check out some examples of how design can help grow your business through our thoughtful, strategic approach.
Design isn't "making things look pretty." It's a method of communication – and an effective one at that. We're telling a story through the logo, the content, the flow of the website and every other design decision. When we communicate your personality and values effectively, you'll connect with your target audience and knock their socks off.
A client of ours, Range Roofing, needed a way to communicate what makes them different. They are communicators in a field that is — shall we say — lacking in that area. This service differentiation is weaved through the messaging and the look and feel of their bright, fresh and eye-catching new brand.
Accessibility. User-centered design. ADA Compliant. These are buzzwords you'll hear often in design circles. But they represent more than a 'trend.' They represent a necessary goal to make our world more equitable through design. Whether designing an accessible UI or including diverse perspectives in a brand discovery session, it's all about creating a space where all voices can be heard.
When Stemwear's founder, Debra, was diagnosed with lymphedema – an incurable, painful condition that can cause the dramatic swelling of one leg – the idea of Stemwear was born. She cast aside boring beige compression garments and created a bold, proud product. As it empowered her and those around her, the company needed a brand that would turn heads as well.
Connection is one of our basic needs as people. And when a brand connects with its target audience, an unbreakable bond is formed. Think of how much people love their favorite baseball team. Think of people waiting hours for the new iPhone. Think of a Supreme branded brick. Design did that.
How do you stand out in a saturated field? With kick-ass branding, a great product and close connections. It was key that Tailored Cabinetry, a fledgling cabinet making shop, had a brand that separated them from the mass of carpentry and construction companies. We achieved just that through a clever, clean icon, strong typography and professional execution.
The ways that design can increase your bottom line are endless. The right identity can attract new customers. A user-friendly UI flow can increase completion rates. A well-designed checkout experience can reduce abandoned carts. Thoughtful way-finding makes sure customers don't get lost. A considered and thoughtful approach helps your business exceed its goals, making design an excellent ROI.
Verde Strategies, a sales consulting firm, wanted to grow but was held back by their branding (or lack thereof). By positioning themselves as a young, almost lifestyle brand, they carved out a niche in the industry and have seen the demand for their services skyrocket.
