Bare Bottom Coffee
Bare Bottom Coffee
Bare Bottom Coffee, a small-batch coffee roaster in Greenville, Arkansas, needed to take their business from their local community to the national stage. To do this, they needed a complete brand identity system as well as an e-commerce website. It was important for their new identity to be organic and classic to reflect the quality of their natural product and their involvement in bettering the lives of those in their community.
Services
Branding/identity
Web design
Development
Packaging
Print collateral
No. 01
The logo
Inspiration for the mark and identity came from the rough typography of rural Arkansas signs and a play on Bare Bottom’s name. This was built out into a system with variations to fit any application.
No. 02
The website
A functional, built-to-last e-commerce site was key to Bare Bottom Coffee’s brand and strategy. A custom WordPress site provided the perfect platform. Customers are now able to learn more about the company’s ethos, purchase roasts and sign up for monthly or weekly subscriptions.
No. 03
Expanding the brand
The rest of the identity system – including icons, business cards and packaging concepts – built on the natural and heritage-inspired look of the logo, creating a cohesive visual system.
Learn more about Bare Bottom Coffee and buy some of their delicious roasts at barebottomcoffee.com. Tell ’em Tommy sent you.