Bare Bottom Coffee Bag

Bare Bottom Coffee

Bare Bottom Coffee

Bare Bottom Coffee, a small-batch coffee roaster in Greenville, Arkansas, needed to take their business from their local community to the national stage. To do this, they needed a complete brand identity system as well as an e-commerce website. It was important for their new identity to be organic and classic to reflect the quality of their natural product and their involvement in bettering the lives of those in their community.


Web design
Print collateral


No. 01

The logo

Inspiration for the mark and identity came from the rough typography of rural Arkansas signs and a play on Bare Bottom’s name. This was built out into a system with variations to fit any application.

Bare Bottom Coffee Logo Wordmark

Bare Bottom Coffee Logo Seal

Bare Bottom Coffee Logo

No. 02

The website

A functional, built-to-last e-commerce site was key to Bare Bottom Coffee’s brand and strategy. A custom WordPress site provided the perfect platform. Customers are now able to learn more about the company’s ethos, purchase roasts and sign up for monthly or weekly subscriptions.

Bare Bottom Coffee Website Desktop Home

Bare Bottom Coffee Website Desktop Subscriptions

Bare Bottom Coffee Website Mobile

No. 03

Expanding the brand

The rest of the identity system – including icons, business cards and packaging concepts – built on the natural and heritage-inspired look of the logo, creating a cohesive visual system.

Bare Bottom Coffee Business Card and Mug

Bare Bottom Coffee Icons

Bare Bottom Coffee Bag

Learn more about Bare Bottom Coffee and buy some of their delicious roasts at Tell ’em Tommy sent you.


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